Our Story

Hi, I’m John, the founder of House Brands Eyewear. For over 30 years, my wife has served the Los Angeles community as an optometrist, providing exceptional care and offering eyewear frames that stand out for their style, quality and affordability. We were fortunate to source these frames directly from trusted manufacturers in Korea, Japan and China, thanks to our unique business relationships in those regions.

As we enjoyed the benefits of these relationships—securing high-quality eyewear at unbeatable prices for her practice—we often wondered: “Why are we the only ones to benefit?”

That question inspired us to create House Brands Eyewear. Our mission is simple: to share the same advantages we’ve enjoyed with optometrists across the USA. Instead of creating our own eyewear lines, we focus on sourcing exceptional and stylish frames directly from Korea, Japan and China. These brands may not have global name recognition, but their quality and value rival—and often surpass the major brands.

By keeping things simple, we’ve eliminated unnecessary costs. We vet each brand for style and quality, mark up our products as little as possible, and pass those savings directly to you—bringing you the same prices we enjoy at our own practice in Los Angeles.

House Brands Eyewear isn’t just about selling frames. It’s about empowering optometrists to provide top-tier eyewear to their patients without the high price tag. We’re proud to offer a smarter, more affordable way to stock your practice with the best eyewear the world has to offer.

We’re thrilled to share what we’ve built, and we hope it helps your practice thrive.

Warm regards,
John
Founder, House Brands Eyewear